3-D TVs, next big thing for Electronics companies

Samsung and Panasonic will start selling 3-D TVs in U.S. stores this week, inaugurating what manufacturers hope is the era of 3-D viewing in the living room. But because the sets require bulky glasses, and there is for now little to watch in the enhanced format, it will take at least a few years for the technology to become mainstream, if that happens at all.

Samsung Electronics Co. announced Tuesday that it is selling two 3-D sets this week. For $3,000, buyers get a 46-inch set, two pairs of glasses and a 3-D Blu-ray player.

To give buyers something to watch, Samsung is including a 3-D copy of "Monsters vs. Aliens" on Blu-ray disc with its packages, in a deal with the studio, DreamWorks Animation SKG Inc. Its CEO, Jeffrey Katzenberg, said it will convert its "Shrek" movies to 3-D for Samsung TV buyers later this year.

Eventually, sports and other programming that will benefit from a more immersive experience should be offered in 3-D. ESPN has said it will start a channel that will broadcast live events using the technology, starting with FIFA World Cup soccer in June. The sets could also be used for 3-D video games, when game consoles catch up to the new technology.

Sony Corp. said Tuesday it will start selling 3-D televisions in June. U.S. prices were not revealed, but the sets will cost $3,200 and up in Japan. The company hopes that 10 percent of the TVs it sells in the next fiscal year will be 3-D units.

Sony also plans to issue software upgrades for its PlayStation 3 game consoles and some of its Blu-ray players so they will be able to play 3-D discs.

ISuppli analyst Randy Lawson said it's a fairly simple, inexpensive move for manufacturers to modify their high-end sets to be 3-D-capable. That's part of the reason iSuppli expects a quick increase in sales of such 3-D TVs. Whether people will use the feature is another matter, he said.